Many recruiting and email applications will tell coaches when recruits are opening their emails, what links they are clicking, how many times they opened the email, if the email bounced or the user unsubcribed, along with some other bells and whistles. We often get asked how this stuff works when people use Front Rush or some of the other recruiting management products on the market, so we decided to explain the magician’s trick and walk you through the magic of email tracking.
So how does it work? Well, when an email goes out, the recruiting application adds a hidden image inside the email. This hidden image is commonly known as a “web beacon” and it does exactly that. When the email is received, and opened the beacon sends signals to the recruiting application, letting it know when the email was openened, [...]